We organize our industry playbooks into six groups covering 40 verticals. The fundamentals — structure, clarity, authority, consistency, citation readiness, and entity confidence — apply to every vertical. The specifics of which schema, which signals, and which questions matter most differ by industry.

Home & Property

High-trust, high-ticket trade and service businesses where customers research carefully before they call. AI is starting to do that research for them.

Health & Wellness

Practices where credibility, credentials, and local availability matter — and where AI assistants are being asked highly specific questions about care.

Hospitality

Where AI is replacing the "best of" listicle. Whoever is most legibly described to AI gets the recommendation — and the booking.

Professional Services

B2B and B2C service practices where AI users are looking for a specific expertise — and decide based on signals they can verify.

Personal Services

Recurring-relationship businesses where a recommendation from AI carries the same weight as a friend's referral.

Community

Mission-driven organizations whose stewardship of their digital presence often falls behind for-profit competition. AI-readiness levels the field.

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